HTML Poem by Mary McCray
Best viewed in an Internet browser with a mouse

(July 2020)


dodge /däj/

1. avoid
2. to expose, highlight (photography)

You can highlight an exposure by dodging the negative,
the opposite of burning.

ad for photography equipment 1800s

Near the turn of the century my family settled
in New Mexico, near the Sangre de Cristo mountain range,
which means Blood of Christ. There are many notions
about the origin of this name. Some speculate

homstead act of 1862 newspaper clipping

the name was given by advertisers
writing about Indian detours
on vacation brochures for the railroads.

Southwest Indian Detours brochure

Later stories were told
to dodge the ad,

tales of murdered priests and penitentes
and massacred blood from Indian Wars
soaked into the mountain dirt,
or a Spanish explorer from 1719
who was delighted
by the sun's red glow on the hills.

New Mexico Certified Chile Ad

You can climb a mountain
to hide yourself,
like that old Italian monk
at Hermit's Peak.
Or you can climb a mountain to say,
"Look at me!"
and wait for all the arrows
to pierce your heart.

Bossy Gourmet Salsa ad

What you do
can mean many things.

Madeup ad for Cher's Stars album of 1975

You could dodge the ball
and fall into the boy.
Or you can stand still
and let the ball hit you
when his arms are full
with other things.

Madeup ad for Books by Mary McCray

Dodging the negative.
It's the opposite of burning.

Logo for Animal Legal Defese Fund

What you do
can mean many things.

Meme for the 1958 movie Gigi

—Aunt Alicia, from the movie Gigi