“But for every letter and every book, there is an intended reader, a true reader.
How then to deliver the letter or book into the right hands?”
    – Margaret Atwood

The mystery of the right person, place and time,
this is an appeal to rightness, a mystery of marketing

right there, Dear Reader, a mystery of physics.
When you’re young, you have a missive;

it’s not even fully formed yet
and its recipient has no name.

By the end, miles aren’t even the measure anymore
in the argument of rightness, this argument of distance.

The mystery of rightness: the place
where the right time is, time of bloom,

time of decay, birth and death, True Reader,
the mystery of time itself.

 

From The Writer’s Guide to Common Grammar